Council of State Restaurant Associations | National Restaurant Association
2021 Summer Membership and Marketing Conference, July 20-22
Hilton Santa Fe, Santa Fe, New Mexico
Quick Links: Registration | Lodging
Events are held at the Hilton Santa Fe unless noted otherwise
All Times are local: Mountain Daylight Time
Virtual attendance is offered as well. Sessions offered virtually are indicated below as [Offered virtually too]
All Times are local: Mountain Daylight Time
Virtual attendance is offered as well. Sessions offered virtually are indicated below as [Offered virtually too]
TUESDAY, JULY 20
9 a.m.-noon CSRA Board of Directors Meeting
Noon-2 p.m. CSRA Board of Directors and National Restaurant Association Senior Staff Meeting
2:30-2:45 p.m. Welcome and Opening Session
Sonia Riggs, CSRA President
Tom Bené, National Restaurant Association President & CEO
Conference Co-Chairs:
Kristine Hillmer, Wisconsin Restaurant Association
Tia Mattson, National Restaurant Association
2:45-3:30 p.m. Thriving as We Survive the Pandemic: State Restaurant Associations became the go-to resource during this changing and evolving time and in our kick off session, we’ll begin to build our new playbook by hearing a perspective from Bob Harris, CAE, with the Nonprofit Center. He will share his best practices and how associations adapted to survive the pandemic, including insight on governance, sponsorships, and strategic plan execution. State executives will also provide their perspective on their implementation of new management models. [Offered virtually too]
3:30-4:30 p.m. Happier Hour with Einstein: Using Neuroscience to Improve the Customer Experience. Customer experience is no longer the “4Ps” paradigm—price, product, promotion, and place. The new paradigm is seeing the experience, feeling wowed by the experience, having that feeling embedded in memory, and creating the emotional connection that makes the customer want to return and stay with that association in the long term—in effect, creating loyalty. Dr. Melissa Hughes will educate and inspire us as our Tuesday keynote speaker. [Offered virtually too]
4:30–5:15 p.m. A Fireside Chat with Restaurateurs. Through the lens of state executive Carol Wight, CEO of the New Mexico Restaurant Association, we will hear New Mexico operators on their insight into the wins and challenges throughout the pandemic. [Offered virtually too]
5:30 p.m. Opening Reception: Herve Wine Bar. Sponsored by GoTab
WEDNESDAY, JULY 21
8-9 a.m. Breakfast
9-10 a.m. Industry Perspectives: Tom Bené, President & CEO, National Restaurant Association and CEO, National Restaurant Association Educational Foundation, will share his vision for the association and where we are headed. [Offered virtually too]
10-10:45 a.m. National and State forces: How we collectively capitalize on what we've done as we move forward. We'll share takeaways to build that playbook together. [Offered virtually too]
11 a.m.–noon Breakouts
CEO; Q&A with Tom Bené, President & CEO, National Restaurant Association and CEO, NRAEF.
Membership: Our joint efforts to promote and grow membership and engage national members at the state level. [Offered virtually too]
Marketing & Communications: Successful efforts to mesh our state and national messaging efforts. [Offered virtually too]
Noon-1:30 p.m. Working Lunch: A review of how our combined national and state and local efforts have successfully been used to meet our goals, including how advocacy helps drive our combined messages and membership. [Offered virtually too]
1:45-3 p.m. Breakouts
CEO: Successful examples of collaboration in advocacy.
Membership: How Government Affairs can drive membership engagement and growth. [Offered virtually too]
Marketing & Communications: Turning Your Pivot into Permanence: Effective Media Strategies. Facilitated by JP Moery Founder / President, The Moery Company. [Offered virtually too]
3 p.m. Free afternoon
THURSDAY, JULY 22
8-9 a.m. Breakfast
9-10 a.m. Making the Ask: Fast Facts for Fame & Fortune in Sales: Jean Block, President, Jean Block Consulting. Learn from an expert with Jean's tried and true tips on making the ask and selling membership and partnerships. [Offered virtually too]
10-10:45 a.m. Lightning Talks: Submissions encouraged! SRAs have been creative and innovative in their approaches the last year and a half. We want to hear what you've been doing and how other states can adopt your magic! Check out the objectives and submit your concept. Topics may include new marketing strategies, communications, membership models, foundations, grants, and more. [Offered virtually too]
11 a.m. - noon Breakouts
CEO: Lessons Learned During COVID-19. Taking advantage of our heightened focus; leveraging relationships built at the statehouse
Membership: Discussion facilitated by JP Moery, Founder/President, The Moery Company, with a focus on Membership tips, sponsorships, and an audit of sponsorship programs. [Offered virtually too]
Marketing & Communications: Planning and Executing Your Digital Strategy: Podcast, Social, video recaps, AI, webinars and other video efforts. Lex Nepomuceno, Senior Director of Communications and Technology, Washington Hospitality Association, will moderate a panel of SRA Communications staff. [Offered virtually too]
Noon-1:30 p.m. Working Lunch: Optimizing your Playbook: How Industry companies deliver. [Offered virtually too]
1:45-3 p.m. Breakouts
CEO: Future policy issue discussions.
Membership: Let’s Collaborate! Facilitated round tables on current Membership topics. The conversation is driven by attendees. Attendees will bring examples of resources, including digital assets, and will leave with attainable new concepts to add to their playbook. [Offered virtually too]
Marketing & Communications Let’s Collaborate! Marketing Round table. Topics will focus on how to write a compelling grant, Social Media calendars and more. Attendees leave with attainable new concepts to add to their playbook. [Offered virtually too]
3-4 p.m. Dollars and Sense: How to Utilize Grants Effectively. [Offered virtually too]
5:30-8 p.m. Closing Reception & Dinner: La Fonda on the Plaza.
9 a.m.-noon CSRA Board of Directors Meeting
Noon-2 p.m. CSRA Board of Directors and National Restaurant Association Senior Staff Meeting
2:30-2:45 p.m. Welcome and Opening Session
Sonia Riggs, CSRA President
Tom Bené, National Restaurant Association President & CEO
Conference Co-Chairs:
Kristine Hillmer, Wisconsin Restaurant Association
Tia Mattson, National Restaurant Association
2:45-3:30 p.m. Thriving as We Survive the Pandemic: State Restaurant Associations became the go-to resource during this changing and evolving time and in our kick off session, we’ll begin to build our new playbook by hearing a perspective from Bob Harris, CAE, with the Nonprofit Center. He will share his best practices and how associations adapted to survive the pandemic, including insight on governance, sponsorships, and strategic plan execution. State executives will also provide their perspective on their implementation of new management models. [Offered virtually too]
3:30-4:30 p.m. Happier Hour with Einstein: Using Neuroscience to Improve the Customer Experience. Customer experience is no longer the “4Ps” paradigm—price, product, promotion, and place. The new paradigm is seeing the experience, feeling wowed by the experience, having that feeling embedded in memory, and creating the emotional connection that makes the customer want to return and stay with that association in the long term—in effect, creating loyalty. Dr. Melissa Hughes will educate and inspire us as our Tuesday keynote speaker. [Offered virtually too]
4:30–5:15 p.m. A Fireside Chat with Restaurateurs. Through the lens of state executive Carol Wight, CEO of the New Mexico Restaurant Association, we will hear New Mexico operators on their insight into the wins and challenges throughout the pandemic. [Offered virtually too]
5:30 p.m. Opening Reception: Herve Wine Bar. Sponsored by GoTab
WEDNESDAY, JULY 21
8-9 a.m. Breakfast
9-10 a.m. Industry Perspectives: Tom Bené, President & CEO, National Restaurant Association and CEO, National Restaurant Association Educational Foundation, will share his vision for the association and where we are headed. [Offered virtually too]
10-10:45 a.m. National and State forces: How we collectively capitalize on what we've done as we move forward. We'll share takeaways to build that playbook together. [Offered virtually too]
11 a.m.–noon Breakouts
CEO; Q&A with Tom Bené, President & CEO, National Restaurant Association and CEO, NRAEF.
Membership: Our joint efforts to promote and grow membership and engage national members at the state level. [Offered virtually too]
Marketing & Communications: Successful efforts to mesh our state and national messaging efforts. [Offered virtually too]
Noon-1:30 p.m. Working Lunch: A review of how our combined national and state and local efforts have successfully been used to meet our goals, including how advocacy helps drive our combined messages and membership. [Offered virtually too]
1:45-3 p.m. Breakouts
CEO: Successful examples of collaboration in advocacy.
Membership: How Government Affairs can drive membership engagement and growth. [Offered virtually too]
Marketing & Communications: Turning Your Pivot into Permanence: Effective Media Strategies. Facilitated by JP Moery Founder / President, The Moery Company. [Offered virtually too]
3 p.m. Free afternoon
THURSDAY, JULY 22
8-9 a.m. Breakfast
9-10 a.m. Making the Ask: Fast Facts for Fame & Fortune in Sales: Jean Block, President, Jean Block Consulting. Learn from an expert with Jean's tried and true tips on making the ask and selling membership and partnerships. [Offered virtually too]
10-10:45 a.m. Lightning Talks: Submissions encouraged! SRAs have been creative and innovative in their approaches the last year and a half. We want to hear what you've been doing and how other states can adopt your magic! Check out the objectives and submit your concept. Topics may include new marketing strategies, communications, membership models, foundations, grants, and more. [Offered virtually too]
11 a.m. - noon Breakouts
CEO: Lessons Learned During COVID-19. Taking advantage of our heightened focus; leveraging relationships built at the statehouse
Membership: Discussion facilitated by JP Moery, Founder/President, The Moery Company, with a focus on Membership tips, sponsorships, and an audit of sponsorship programs. [Offered virtually too]
Marketing & Communications: Planning and Executing Your Digital Strategy: Podcast, Social, video recaps, AI, webinars and other video efforts. Lex Nepomuceno, Senior Director of Communications and Technology, Washington Hospitality Association, will moderate a panel of SRA Communications staff. [Offered virtually too]
Noon-1:30 p.m. Working Lunch: Optimizing your Playbook: How Industry companies deliver. [Offered virtually too]
1:45-3 p.m. Breakouts
CEO: Future policy issue discussions.
Membership: Let’s Collaborate! Facilitated round tables on current Membership topics. The conversation is driven by attendees. Attendees will bring examples of resources, including digital assets, and will leave with attainable new concepts to add to their playbook. [Offered virtually too]
Marketing & Communications Let’s Collaborate! Marketing Round table. Topics will focus on how to write a compelling grant, Social Media calendars and more. Attendees leave with attainable new concepts to add to their playbook. [Offered virtually too]
3-4 p.m. Dollars and Sense: How to Utilize Grants Effectively. [Offered virtually too]
5:30-8 p.m. Closing Reception & Dinner: La Fonda on the Plaza.
